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Pet Food and Optimum Health – 7 Reasons To Avoid Vegetables and Fruits

Vegetables and fruits are included in many pet foods these days – both processed and raw.

But are they the healthy addition to a dog or cat’s diet many manufacturers would have us believe?

Here are 7 reasons why, if you want your pet to be as healthy as they can be, it’s worth avoiding fruit and veg.

1. 123 Toxic Chemicals

This is the disturbing number of pesticide residues found in a wide range of vegetables and fruits – as highlighted by a recent investigation by the Pesticide Action Network UK (PAN UK)

In the samples analysed:

      • 84% tested positive for one residue
      • 66% tested positive for multiple residues

And amongst these the chemicals found were:

      • 24 known carcinogens (cancer causing agents)
      • 43 suspected hormone disruptors
      • 25 neurotoxins (nerve poisons)
      • 15 developmental or reproductive toxins (affecting sexual function), and
      • a wide range of compounds which can damage the liver, kidneys, immune system and other organs

Given the risks to health posed by chemically laden, non-organic vegetables and fruits, it’s wise not to feed pet foods containing these.  (Examples highlighted in red on the ingredient label below)

Ingredients label

For other ingredients to avoid see – Cutting Chemicals 3 – Food Additives in Pet Food, Supplements and Treats

2. Poorly Digested

Dogs and cats lack the digestive enzyme called cellulase, which is needed to break down plant cell walls.

And so, unless they are pulped first, vegetables and fruits go in one end and pass out the other largely unchanged. (Try feeding your pet chopped carrots and watch them appear in the stools).

Added to the diet therefore, they act as a ‘filler’ providing bulk in the form of fibre, but little in the way of nourishment.

3. Low Nutritional Value

The mineral content of soil has plummeted 72% in the last 100 years, which means that crops today contain a fraction of the nutrients they once used to.

In addition to this, the selection of rapidly growing and maturing varieties dilutes nutrient content even further (less nutrients in bigger produce).

As a result, modern day vegetables and fruits are not only indigestible, they are poor sources of nutrients too.

4. Allergenic

More and more dogs and cats are becoming sensitive to vegetables and fruits.

If these are fed to such pets, health problems often result.

Typical signs include:

      • itching
      • skin eruptions
      • inflammation of the ears, paws and perineum
      • irritable bowel
      • sloppy stools, often with mucus and / or blood
      • excessive wind
      • belching
      • loud abdominal noises
      • vomiting small amounts of food and / or bile

This being the case, the greater the number of vegetables and fruits there are in a food / the diet, the higher the number of potential allergens there are, and the greater risk that a pet will react badly to one or more of them and develop health problems as a result.

5. Lowers The Nutritional Value of the Diet

Because they are poorly digested and low in nutrients, adding vegetables and fruits to the diet reduces the nutritional quality as a whole, because in effect, more nutritious ingredients are being replaced by an indigestible filler.

This leaves pets significantly worse off, than had they been left out altogether.

6. Fuel For Yeast

The sugar content in fruits and sweet vegetables (carrots, for example) can feed yeast causing overgrowths and infections in the gut and on the skin.

For many pets, this manifests as recurrent ear infections and a characteristic smell to the body. Acetate impressions of discharges or sore areas in affected pets often reveal abnormally high numbers of the yeast Malassezia pachydermatis.

Successful treatment means addressing the underlying cause, which in this case involves eliminating vegetables and fruits from the diet so that the microorganisms are no longer being fed by unhealthy sugars.

7. Far healthier alternatives

Why feed vegetables and fruits when there are far cheaper and more effective ways of promoting optimum health in pets?

VITALITY is a specially formulated and clinically proven example of this which:

      • contains around 20 times the antioxidant beta-carotene as in carrots
      • has approximately 5 times the antioxidant ability as blueberries
      • supplies as much calcium as milk
      • is twice as rich in protein as meat
      • provides an exceptionally rich supply of numerous amino acids, fatty acids, vitamins, minerals, trace elements, enzymes, co-enzymes, RNA, DNA and many other nutrients important for optimum cellular health

And whereas 90% of most vegetables and fruits in the diet pass straight through the body and out in the stools, over 90% of the nutrients in VITALITY enter the bloodstream within several hours of eating.

In may ways, it is the equivalent of exceptional intravenous nourishment, but given orally.

With such a option available, which has none of the drawbacks or ill-effects of vegetables and fruits outlined, why risk feeding the latter?



Cutting Chemicals 3 – Food Additives in Pet Food, Supplements and Treats

Pesticide residues in food are a result of modern day farming practices which are geared to towards producing large amounts of food as quickly as possible.

Chemical additives on the other hand, are intentionally introduced into pet foods, supplements and treats for a number of reasons – many of which are for the benefit of manufacturers, not pets.

Eliminating these from the diet is another way of reducing the risk of chemical harm to your dog or cat.

The Dangers

At best some additives like talcum powder (hydrated magnesium silicate), silica (sand) or cellulose (indigestible plant cell fibre) are relatively innocuous. These and similar compounds are added as ‘fillers’ to increase the bulk of a product, making it appear better value for money.

At worst, others like copper sulphate (used as a pesticide), sodium benzoate (which can convert to benzene – a known carcinogen) and calcium propionate (a preservative which can irritate the stomach and bowels) can have serious, ill-effects on health.

And somewhere in between, are the long, long lists of synthetic ‘vitamins’ and ‘minerals‘ such as vitamin D3, biotin and zinc oxide. There are literally thousands of these which the EU approve as ‘nutritional additives‘ for inclusion in dog and cat food. These however, are NOT the same vitamins and minerals as found in Nature. They are added to make products appear healthy, when in reality they are mixtures of chemicals produced in large scale industrial plants from raw materials such as petrol, coal tar and cyanide.

No Need For Food Chemicals

Many so called ‘nutritional’ additives:

  • provide little or no nourishment
  • are of questionable safety
  • have been linked to significant and sometimes serious ill-effects in dogs and cats

For these reasons they are best avoided, particularly as there are far healthier, natural, additive-free alternatives available.

Vitality for example, is a clinically proven combination of two of the richest whole foods on the planet. This unique blend provides an exceptional array of 100% natural and biologically active nutrients vital for dog and cat health, well-being and longevity, in an easy to digest and absorb form.

For even greater health benefits, a synergistic combination of specially selected and formulated superfoods can be given.

Don’t Be Mislead

We lead such busy lives these days, it’s easy to make snap decisions when buying products for pets, based on a few, simple key words.

Manufacturers know this, and so whenever possible display phrases which appeal to consumers and portray products in the most favourable light.

The reality however, is that pet foods, supplements and treats marketed as:

  • pure
  • natural
  • healthy
  • holistic
  • naturally powered
  • wholesome
  • nutritious
  • organic

can still contain numerous and potentially harmful chemical additives.

Much may also be made of the fact a product contains no artificial colourings, flavourings, or preservatives, while failing to mention that other additives are present, such as the synthetic ‘nutrients’, fillers, binders, lubricants, glues and gelling agents listed below.

This being the case, it’s always best to look past the marketing hype and examine labels to see how natural and healthy a product really is.

Chemical Additives to Avoid

As a general rule, individually named ‘nutrients’ are synthetic as are those with chemical names.


  • titanium oxide

Fillers (Bulking Agents)

These are indigestible to dogs and cats, and so go in one end and come out the other largely unchanged.

  • cellulose (plant cell walls)
  • silica (mainly found in rocks and sand)
  • silicon dioxide (as above)
  • microcrystalline cellulose (plant cell walls)


  • propylene glycol – closely related to ethylene glycol the main component of anti-freeze (used to keep food moist and improve consistency / flavour)

Gelling Agents


  • magnesium stearate (used to facilitate the manufacturing process and can affect the immune system)
  • stearic acid (as above)


  • butylated hydroxyanilose – BHA (carcinogenic)
  • butylated hydroxytoluene (BHT)
  • calcium propionate (can cause gastric irritation)
  • ethoxyquin (can damage DNA)
  • sodium benzoate (can convert to benzene, a known carcinogen)
  • sodium propionate (can cause gastric irritation)

Synthetic Amino Acids

Made in the laboratory or by manufacturing plants, not by Nature.

  • DL-methionine
  • L-carnitine
  • L-lysine
  • lysine hydrochloride
  • taurine
  • tryptophan

Synthttic Minerals And Trace Elements

Typically manufactured using industrial strength acids on rocks.

  • cobaltous carbonate monohydrate
  • calcium carbonate (chalk)
  • calcium iodate anhydrous
  • cupric chelate of amino acids hydrate
  • cupric sulphate pentahydrate (used as a pesticide)
  • calcium pantothenate
  • falcium sulphate (‘Plaster of Paris’)
  • ferrous chelate of a amino acids hydrate
  • ferrous sulphate monohydrate
  • iron sulfate
  • manganese chelate of amino acids hydrate
  • manganese
  • manganese oxide
  • manganous sulphate monohydrate
  • monodicalcium phosphate
  • phosphorus
  • potassium chloride
  • potassium iodide
  • selenium
  • sodium chloride
  • sodium hexametaphosphate
  • sodium selenite
  • zinc chelate of amino acids hydrate
  • zinc oxide
  • zinc sulphate monohydrate

Synthetic Vitamins

Chemicals by another name.

These are never found individually in Nature where natural vitamins occur as biological complexes which the body has learnt to recognise over millions of years of evolution.

  • beta-carotene
  • biotin
  • folic acid
  • niacin
  • riboflavin
  • vitamin A (as retinyl acetate)
  • vitamin B1
  • vitamin B2
  • vitamin B6
  • vitamin B12
  • vitamin C
  • vitamin C Monophosphate
  • vitamin D3 Supplement
  • vitamin E
  • vitamin D3 (as cholecalciferol)
  • vitamin E (as alpha tocopherol acetate)
  • vitamin K

Unethical Products

  • chondrotin from battery chickens or sharks

A Word on Soy

Soybean in many forms is being added to more and more pet foods, supplements and treats.

Far from being the naturally fermented version however, which takes many months to produce and has provided a wide range of health benefits to generations of people, most modern soy is factory processed and ready for use within days. It is used by pet food companies to boost protein levels and add bulk. More and more information is coming to light which suggests that this widely used ingredient is not as healthy as is made out for pets:

Dogs and cats are evolved to thrive on animal not plant protein, and for this reason feeding high quality meat as the core diet is best.

And adding additional, natural sources of health-promoting nutrients to ensure the diet is healthy, balanced and complete, is the most effective way of promoting and maintaining optimum health for as long as possible.

Cutting Chemicals 2 – Slashing 123 Toxic Substances From Your Pet’s Diet In A Single Stroke

Pesticides are toxic chemicals designed to kill.

They are used to destroy insects and other organisms which can damage crops in the belief that although they are lethal to pests, they are safe for us and our pets to ingest in small amounts.

What this fails to take into account however, is:

      1. The cumulative effects of exposure to pesticide residues day after day, month after month, year after year.
      2. The impact on the body of mixtures of these toxic chemicals, which no studies have assessed.

The Damage They Can Do

Pesticides can cause acute or chronic poisoning.


This usually occurs following exposure to either a large amount of pesticide, or a particularly toxic chemical.

This is most commonly seen in pets following accidental ingestion of a poison (e.g. slug bait)  or the direct administration or application of an insecticide (such as a flea or tick product).

Signs usually appear quickly and can include:

      • skin and eye irritation
      • breathing problems
      • triggering of allergies
      • nausea
      • abdominal cramps
      • vomiting
      • diarrhoea
      • weakness
      • nervous system disturbances
      • bone marrow suppression
      • blood disorders (which can result in excessive / uncontrolled bleeding)
      • death


Long term exposure to pesticides, has been linked to the development of many serious diseases, for example:

The scale of the problem

But does all this really affect pets?

In a recent investigation, the Pesticide Action Network UK (PAN UK) found that that a wide range of vegetables and fruits being given to children as part of a government scheme aimed at promoting healthy eating habits, contained a staggering 123 different pesticide residues.

Some of the produce tested contained as many as 13 toxic chemicals.

And these are the same vegetables and fruits being added to many commercial dog and cat foods, including tinned, dry and raw.

Here are some examples, showing percentages of single and multiple pesticide residues present in vegetables and fruit commonly used in pet food (source: Expert Committee on Pesticide Residues in Food 2005 – 2016) :

Veg and Fruit Residues v2

In all the samples tested:

      • 84% tested positive for one residue
      • 66% tested positive for multiple residues

Slashing The Risk To Pets

Given these findings and the potential pesticide residues have for causing serious harm to health, it makes sense to stop feeding non-organic vegetables and fruits to dogs and cats – either directly, or in commercially produced pet food.

This is a vital step in:

    • lowering the chemical burden on modern day pets
    • reducing the risk of cancer, liver and kidney disease, immune system disturbances, neurological problems, endocrine gland dysfunction, behavioural changes and many other conditions
    • promoting and maintaining long term health

Steps To Take

1. Switch to a pet food which doesn’t contain non-organic vegetables and fruits (or grains, herbs and other plants, many of which are heavily treated with pesticides).

Look for these and similar ingredients listed on product labels: apple, broccoli, butternut squash, kale, spinach etc.

2. If you want to give vegetables – buy organic

Some pets benefit from a little plant fibre in their diet. Most dogs and cats however, don’t need vegetables or fruits in the diet because they can’t digest plant cell walls.

3. Supplement with Superfood

There are far healthier and much more nutritious alternatives to vegetables and fruits, which don’t have the risks that these do.

A spoonful of VITALITY, for example:

      • contains around 20 times the antioxidant beta-carotene as in carrots
      • has approximately 5 times the antioxidant ability as blueberries
      • supplies as much calcium as milk
      • is twice as rich in protein as meat
      • provides an exceptionally rich supply of numerous amino acids, fatty acids, vitamins, minerals, trace elements, enzymes, co-enzymes, RNA, DNA and many other nutrients important for optimum cellular health

And whereas 90% of most vegetables and fruits in the diet pass straight through the body and out in the stools, over 90% of the nutrients in VITALITY enter the bloodstream within several hours of eating.


Why Cutting Chemicals Is So Important for Pets

Cutting Chemicals 1 – Lowering The Risk To Pets of Cancer and Organ Damage

Pets today come into contact with an eye watering array of chemicals, many of which can:

      • corrupt DNA (increasing the risk of cancer)
      • destroy ‘friendly’ gut flora (disturbing digestion and the immune system)
      • poison bone marrow (which can result in bleeding disorders and / or an immune system that can’t fight off infections, protect the body against cancer or heal the body effectively)
      • inflame the bowels
      • disturb the nervous system (leading to neurological signs, such as muscle weakness, incoordination or fits)
      • damage the liver and kidneys (reducing the body’s ability to break down and excrete toxic substances)
      • disrupt endocrine glands (causing hormonal disturbances)
      • derange the immune system (weakening natural defence mechanisms and / or triggering the development of dietary sensitivities, allergies and cancer)

A Huge Problem

There are literally tens of thousands of chemicals used in the home, industries, agriculture and food production, with the number increasing by 2000 new compounds per yearThe Natural Environment Research Council.

Many of these substances have been linked to liver and kidney disease, hormone disturbances,  immune system problems, inflammatory bowel conditions, cancer and a wide range of other diseases.

What Can Be Done To Protect Pets?

Environmental chemicals are present almost everywhere, in:


      • carbon monoxide
      • nitrogen oxides
      • sulphur
      • lead
      • small particles


      • heavy metals – such as cadmium, chromium or mercury
      • pesticides
      • herbicides
      • oils and tars
      • industrial chemicals and waste (including the increasingly ubiquitous microplastics)


As for soil, plus:

      • phosphorus
      • nitrogen
      • chemicals present in sewerage

Because they are so widespread, these chemicals are virtually impossible to avoid.

The best way to guard against their ill-effects is to increase the body’s ability to cope with them successfully, so the damage they can cause to health is minimised.

This means providing maximum nutritional support to the liver, kidneys and bowels (main organs of detoxification) and the immune system, which is primarily responsible for tissue healing, regeneration and repair.

Numerous potentially toxic chemicals, are also found in food, pet products and household goods.

Common examples are:



      • fillers
      • binders
      • glues
      • colourings
      • flavourings
      • synthetic vitamins
      • industrial salts
      • lubricants
      • preservatives

Pet products:

      • flea preparations
      • wormers
      • vaccines
      • medications
      • plastic dishes and toys
      • shampoos
      • clothing
      • treats

In and around the home:

      • cleaners
      • garden products (fertilisers, weedkillers, pest control etc.)
      • air fresheners and scented candles
      • artificial fabrics
      • toxic agents used in furniture (eg flame retardants, stain repellents, dyes etc.)
      • adhesives (eg formaldehyde – a known carcinogen – in floor tile glues)
      • human personal care products which come into contact with cats and dogs (e.g. shampoos, deodorants, cosmetics, perfumes and aftershaves)

In contrast to environmental chemicals, a significant number of harmful substances in food, pet products and household goods can be avoided, by choosing alternatives instead. And the way to do this, will be covered in this series of blogs.

Why Cutting Chemicals Is So Important for Pets

The toxic effect of many chemicals is magnified in pets because:

      1. Although many environmental and dietary chemicals are usually present only in very small amounts, continuous daily exposure to these over long periods of time increases the likelihood of significant cellular damage occurring. One example of this, is a dog or cat fed on a pet food containing chemical additives or pesticide residues, week after week, year after year.
      2. Their relatively small size means that the concentration of chemicals they are exposed to is correspondingly much higher than it is for us.
      3. Dogs and cats regularly swallow harmful substances which have collected on the skin and coat during self-grooming, which allows them to rapidly enter the bloodstream and circulate throughout the body.

These and other factors, are why it’s so important to prevent unnecessary exposure to as many of these noxious substances as possible.

And the best way to do this will be highlighted in this series of blogs – beginning with how to remove 123 potentially toxic chemicals from the diet in a single stroke.

Feeding Raw 2 – A Checklist of What To Look For When Choosing a Raw Food

The purpose of feeding a raw food diet to a dog or cat is to promote the very best of health, so that they can live the healthiest and happiest life possible.

To do this a raw food needs to:

      1. Provide a rich and balanced supply of the nutrients the body needs to function as effectively as it can, in an easy to assimilate form.
      2. Leave out anything which is potentially harmful to health. 

To help you choose the best product for your pet, we’ve compiled a simple checklist of what to look for in a raw food and why.

 1. Source of the Ingredients

Animals reared and slaughtered in the UK are the freshest source of meat, bone and offal.

For this reason, raw food made from recently slaughtered animals reared in the UK will tend to be more nutritious than those made from frozen meat, and animal by-products imported from Europe.

Look out for: ‘Manufactured in the UK’ is NOT the same as stating that the meat, bone and offal used comes from UK farmed animals.

2. Defra Approved

For it to be legal (and safe), commercially produced raw food for pets has to be made by a Defra approved manufacturer.

This is to ensure that only meat, bone and offal which has been passed fit for human consumption are used, and that strict hygiene measures are adhered to – which includes regular microbiological testing for potential pathogens, such as Salmonella and Campylobacter.

This helps to protect pets from the risks posed by unregulated products sold from the back of a van or elsewhere.

Look out for: an approved manufacturer number should be visible on the label or sleeve to show that the product is legally made.

3. Nutritional Analysis

In addition to displaying the Defra approved manufacturer number, a raw pet food label should also provide the following nutritional information:

% moisture; % protein; % fat, % ash and % fibre

This is important, because it shows that the food has been correctly analysed by a food laboratory. It also helps with choosing the best food for a pet, particularly those with health problems, such as poor body condition, kidney disease, digestive disturbances or pancreatitis, for example.

Look out for: if nutritional analysis figures aren’t displayed, the product doesn’t conform to animal feed regulations put in place for the protection of pets, and is therefore, best avoided.

4. Protein

Dogs and cats need a high percentage of good quality protein in the diet.

Lean muscle meat is the best source, as it supplies high quality protein which is easy to digest and provides a rich supply of the amino acids the body needs for optimum health.

Heart supplies less protein than lean meat and is harder to digest, but it is often used because it is a much cheaper alternative. The drawback with this however, is that if too much is fed (typically more than 10% of the raw food) it can cause diarrhoea and other problems – particularly in pets with health issues.

Tripe is the poorest source of protein out of the three, and the hardest to digest. Because of this, around twice as much needs to be fed to provide a similar amount of protein as muscle meat. It’s commonly used because it is cheap.

Look out for: a high percentage of lean muscle meat is the best choice (Vince the Vet Superfood Raw lamb and beef recipes for example, contain 70% of the highest grade meat, and our poultry recipes have extra muscle meat added).

If a lower grade meat is used (lots of gristle etc.) or a large proportion of heart and / or tripe, the nourishment provided by the food will be significantly less. 


5. Offal

Organs are an important source of:

      • essential fatty acids
      • fat soluble vitamins
      • minerals
      • trace elements

and other nutrients vital for nerve function, the immune system and the body’s natural healing mechanisms. And the 3 most nutritious are the heart, liver and kidneys, which is why these are best included – but in the correct amounts.

Look out for: if heart, liver or kidney are missing or are replaced by less nutritious organs such as tripe, lung or spleen, important nutrients may be in short supply and the benefits of feeding raw reduced.

6. Bone

Bone is a good source of calcium and other minerals for healthy teeth, bones and nerves. Also important for good bowel function and for emptying the anal glands.

Although the exact percentage in the diet which suits each pet varies, around 10% is good for most.

Look out for: too little or no bone can contribute to musculoskeletal, heart, nerve and bowel problems, whereas too much can cause constipation.


7. Vegetables, Fruits and Grains

There are 7 compelling reasons (these will be listed in an upcoming blog this week) not to include these or similar ingredients (such as herbs, botanicals and plant / fish oils, for example) in raw food for dogs and cats (or any other pet food for that matter – including tinned and dried).

Look out for: the more vegetables, fruits, grains and other ingredients there are, the higher the likelihood that a pet will experience health issues as a result – particularly if these are fed every day for long periods.

In addition to this, because they act as indigestible ‘fillers’ the higher the percentage of these in a food, the more has to be fed to compensate for the reduction in nutrient content. This increases the daily cost of feeding a pet in some cases, by 10%, 20% or even 30%.

8. ‘Complete’

A ‘complete’ raw pet food in theory, is one that supplies a dog or cat with ALL the nutrients they need to be healthy.

In reality however, it’s impossible to create such a food because:

      1.  Dogs and cats vary far too widely in their nutritional needs.
      2. Raw food – although far healthier than processed food – is still deficient in important nutrients because of soil depletion.

The only way to truly ensure that a dog or cat receives a diet that is healthy, balanced and complete, AND promotes the very best of health, is to feed a high quality core raw food and to supplement with a small number of other, highly nutritious foods – as detailed here.

Look out for: don’t be misled by the word ‘complete’ on a product. It simply means that the raw food concerned satisfies EU regulations regarding the minimum levels of certain nutrients, and it is NOT a guarantee that is supplies all a pet needs nutritionally to be healthy.

And ‘complementary’ simply means that other foods need to be fed in addition to the product for a dog or cat to receive the nutrients necessary for optimum health – which is in fact true for all raw pet foods.

9. Ingredients

The make up of a raw food can markedly affect quality and whether it has a positive or negative impact on health.

The more ingredients there are for example, the greater the number of potential allergens present, and the higher the risk one or more of these will trigger problems in sensitive dogs and cats. These can include skin eruptions, itching, digestive disturbances, ear infections, anal sac problems and self-trauma to name but a few.

The inclusion of vegetables, fruits, grains and other additions exposes pets unnecessarily to potentially harmful pesticide residues, as explained earlier.

Poor quality ingredients lower nutritional value significantly along with the health benefits of feeding raw.

Unbalanced formulations such as too much or too little bone or the absence of high quality offal in the right proportions for example, can result in nutritional deficiencies and other problems

Look out for: a healthy blend of high quality meat, bone and offal is the best core raw diet. It’s easy to add other highly nutritious foods to this, to suit the individual needs of each particular pet.

10. Texture

The more finely ground a raw food is, the more the nutrients it contains are exposed to air and break down, and the quicker nutritional value declines.

Coarsely mincing on the other hand, preserves nutrient content for longer, slows eating down (for most pets!) which aids digestion, and for many dogs and cats is more pleasing than pate-like food.

Look out for: easily identifiable pieces of meat, bone and offal.

Large bowel - sml

11. Nutritional Expertise

Feeding raw if done correctly, can promote the very best of health and help a pet live the healthiest and happiest life possible.

To achieve this, it’s important not only to feed a high quality core raw food, but to supplement to ensure that the diet:

  • is completely baklanced
  • supplies all the nutrients necessary for optimum well-being
  • takes into account the individual needs and circumstances of a dog or cat

This means taking into account genetic make up, breed, age, sex, medical history, activity, temperament, environment and many other factors.

This isn’t always easy – but with 30+ years clinical expertise, we’re experts at it.

And so, when you purchase Vince the Vet Superfood Raw,  you have the reassurance of knowing that not only are you giving your pet the highest quality raw food, which is specially formulated to promote the very best of health, you also have access to nutritional advice provided by an expert Holistic Vet.

Beef - Beef 1kg-min

Checklist Summary

‘Yes’ for each of the following is best.

1. UK farmed animals = Yes / No
2. Defra approved number = Yes / No
3. Nutritional analysis figures = Yes / No
4. Protein – high lean meat content = Yes / No
5. Offal – heart, liver and kidney = Yes / No
6. Bone – approximately 10% = Yes / No
7. Vegetable, fruit and grain free = Yes / No
8. Meat, bone and offal 80 / 10 / 10 = Yes / No (ignore ‘complete’)
9. Ingredients = low in number high in quality = Yes / No
10.Texture = coarsely ground = Yes / No
11. Nutritional Expertise = Yes / No

Vince the Vet Superfood Raw – request your FREE bespoke feeding plan today by emailing ‘Raw Diet’ to info@vincethevet.co.uk

Kidney Disease- A Natural, Holistic Diet To Support Renal Function

Kidney disease is common in pets, particularly as they get older.

Whatever the cause (and there are many – the most common being damage caused by poisons, toxins or drugs; infections; poor blood flow and cancer) renal dysfunction is usually progressive as more and more healthy kidney tissue is lost.

This results in an increasing inability of the kidneys to remove the waste products of protein breakdown from the blood (mainly BUN and creatinine) so that they can be excreted from the body in urine.

As a consequence, their levels in the blood rise over time and cause many of the signs associated with kidney failure, such as:

      • an increased thirst
      • more frequent urination
      • bad breath
      • loss of appetite
      • a sore mouth
      • nausea
      • lack of energy
      • vomiting
      • weight loss
      • poor body condition

Disturbances in fluid and electrolyte balance can also occur, resulting in additional signs of ill-health.

The prognosis when renal disease is diagnosed depends on:

      • the cause of kidney damage (where this is a rapidly growing cancer for example, renal function is likely to deteriorate much more rapidly than when the underlying cause is poor blood flow as a result of heart disease)
      • how far the disease has progressed when the diagnosis is made (creatinine only rises when approximately 75% of kidney function is lost, whereas SDMA increases with as little as 25% kidney function loss)
      • the presence of other diseases in the body (conditions affecting the immune system for example, can seriously hinder the body’s natural healing processes, which are important for renal tissue repair. IBD and other digestive disturbances can interfere with the assimilation of nutrients from the diet, which are important for supporting renal health.)

In general, the earlier the diagnosis, the less aggressive the underlying cause and the smaller the amount of damage, the better the outlook for prolonging quality of life.


The first step is to treat the cause of the kidney damage if this can be identified.

If this is due to poor blood flow because of a heart condition for example, the appropriate cardiac support should be provided.

If it is due to the side-effects of drugs, then alternatives are best found which don’t harm the kidneys.

And so on.

In many cases however, it’s not possible to identify why renal dysfunction (the early stages of kidney disease when SDMA is raised) or failure (the later stages when the kidneys are struggling to filter the blood and both creatinine and BUN are high) has developed.

The second step is to feed a diet which supports renal function and promotes overall health.

Natural, Nutritious and Chemical Free

The aim of a renal support diet is to maintain quality of life for as long as possible, by:

      1. Feeding a highly nutritious diet which promotes optimum health while at the same time minimising the amount of waste products arising from protein metabolism (urea and creatinine).
      2. Protecting and preserving renal function.
      3. Strengthening the immune system.
      4. Promoting tissue healing, regeneration and repair.

Although there are commercially produced pet foods available for dogs and cats with kidney disease, many are highly processed and contain chemical additives which are potentially harmful to health, and so are less than ideal for sick pets.

A healthier option whenever possible, is to feed a high quality raw or home prepared diet, which takes into account the individual nutritional needs and circumstances of each individual pet.

For the best outcome, this should be:

As a consequence, their levels in the blood rise over time and cause many of the signs associated with kidney failure, such as:

      • easy to digest
      • highly nutritious
      • free from chemical additives and pesticide residues
      • rich in nutrients which support renal function and combat the ill-effects of kidney disease on the body

A Natural, Holistic Renal Diet

Please note – kidney disease is serious, and pets with this condition need careful monitoring with regular blood tests and frequent adjustments to their dietary regime and any medication prescribed, if they are to live a good quality life for as long as possible.

The guidelines below are for information only, to highlight some of the measures that can be taken which have proven beneficial for dogs and cat with renal dysfunction and failure in the past. These are best undertaken with the help of a fully qualified and experienced holistic vet.


1. Stop feeding all other foods apart from those described below.

2. Feed a high quality raw meat bone and offal food (or home cooked minced meat if preferred).

We recommend feeding Vince the Vet Superfood Raw because it contains only the highest quality, fresh, natural ingredients (and NO vegetables, fruits, grains etc.) and is specially formulated to provide maximum health benefits.

(The second commonest herbicide found in vegetables and fruits on sale in UK supermarkets, is the weed killer glyphosate which is known to be harmful to health).

Most tinned and dry dog food (and treats) contain these ingredients, plus chemical additives which are potentially harmful to health, which is why these too are best not given.

3. Avoid any pet food, tit-bit or treat with non-organic vegetables, fruits, grains, herbs or botanicals in whatsoever. Most of these contain pesticide residues (see the Pesticide Action Network report on this here) which are TOXIC  to the kidneys.

4. Supplement with:

Digestion – aids the assimilation of nutrients from the diet, which often becomes impaired as the body excretes waste products from the blood into the gut to ease the load on the kidneys. It also replenishes many of the vitamins lost in urine each day which are important for a feeling of well-being and a good appetite.

Vitality – provides a rich supply of nutrients necessary for kidney healing and repair (amino acids, fatty acids, vitamins, minerals, trace elements and many others). Scientific research has also shown that the anti-oxidant properties of the ingredients help to protect the kidneys against damage caused by poor renal blood flow – which is common in kidney disease.

Immunity – supports the body’s natural defence mechanisms in guarding against infections.

Salmon oil – supplies fatty acids essential for hormone regulation and the body’s natural, anti-inflammatory pathways. A product made from fish caught wild in Alaskan / Icelandic waters is best.

Coconut oil – helps to boost mental alertness and is a good source of non-protein energy. Pure, organic, cold-pressed virgin is best.

5. Give homeopathic Urea Puris 30c twice daily (available from Ainsworth’s) to aid the excretion of waste products from the body.

Additional Measures

Medical History Review – this enables us to provide an individualised feeding plan which takes into account a pet’s current and past health problems. To order, please click on the link and follow the instructions provided.

A Holistic Consultation – this enables the prescribing of individualised homeopathic remedies, which can have a marked impact on maintaining quality of life. For more details click here.

What’s possible


“I would like to thank you for all your continuing support with helping Fen (our beautiful Lurcher who is coming up to 14 1/2 years), especially earlier this year when he was diagnosed with chronic kidney disease.

Your treatment of homeopathy, supplements (Vitality, Immunity and Digestion) and working out a diet with the right levels of protein and phosphorus, have all helped his condition to improve significantly.

We’ve had regular blood tests since April of this year and each time they have improved. The last ones in September showed the BUN (blood urea nitrogen) is still normal, the creatinine has fallen and calcium and phosphorus levels are in the normal range too. So with your help we are managing it very well.

This isn’t the first time we’ve had amazing results with Fen with you. We first met you in March 2016 when Fen had being diagnosed at the end of 2015 with a chronic chest condition similar to asthma and was on a nebuliser daily. By August 2016 his cough had improved sufficiently following homeopathy and the introduction of Vince the Vet Supplements, for him to come off the nebuliser, and he is still doing very well.

I can’t find the words to thank you enough, as Fen is so bright and loving life.

I wouldn’t hesitate to recommend Vince to anyone looking to improve their pet’s health”

Once again thank you.”



Any questions or queries?

Please don’t hesitate to contact us.

Health Promote Max – Power Up Your Pet’s Diet For The Very Best Of Health

Ideally, the food you feed your pet should contain all the nutrients necessary to promote the very best of health.

The reality however, is that even if a high quality raw, tinned or dried food is fed, this isn’t enough.


Fast Food

Intensive farming, with its goal of producing more and more food as quickly as possible and the reliance on heavy chemical fertiliser and pesticide use, has drained the nutrients from soil – so much so that there has been a staggering fall in the mineral content of agricultural land in the last 100 years alone.

The result is farmed food, livestock and crops, which are increasingly deficient in natural minerals.

How Does This Affect Health?

Countless chemical and electrical processes are occurring in the body all the time.

These can only function correctly if the right balance of minerals is continually supplied to the body, for example:

      • iron for the blood
      • calcium for cardiac function and bones
      • copper for iron utilisation, protein synthesis and a healthy nervous and immune systems.

If the body is to function normally and pets are to be as healthy as they possibly can be, these and numerous other minerals and trace elements need to be supplied continually by the diet to replenish those expended on a daily basis.

Given soil depletion however, and the nutrient deficient state of farmed food, this is not happening. 

The result?

Nutritional deficiencies and dietary related health problems at some stage.

Realising this decades ago, we began to use carefully selected whole foods and whole food extracts rich in these minerals and other important nutrients, to promote optimum health in dogs and cats.

And the benefits seen in tens of thousands of pets over the years led to Health Promote Max.

Health Promote Max is unlike any other holistic, supplement support regime

A product of 30+ years clinical expertise, the unique, synergistic combination of 3 specially formulated natural supplements powerfully promote health in 3 vital areas:

        • gut health
        • cellular functioning (including healing, regeneration and repair)
        • immune system defences

Gut Health

DIGESTION – a clinically proven blend of 2 natural prebiotics (Brewer’s yeast and fructooligosaccharides from chicory) encourage the growth of beneficial bowel bacteria important for healthy digestion.

And good digestion enables the body to extract the nutrients from the diet that supports optimum health.

A healthy gut flora population also supports the immune system lining the gut, and can improve mood, mental alertness and behaviour.

Cellular functioning

VITALITY – a specially formulated combination of 2 of the richest whole foods on the planet (organic spirulina and organic chlorella), which provides an exceptional array of nutrients vital for every organ, tissue and cell in the body.

Supplying these biologically active, bursting-with-life natural amino acids, fatty acids, vitamins, minerals, trace elements, enzymes and co- factors, supports optimum cellular functioning and the healing, regeneration and repair that constantly takes place in the body, day and night.

Immune system defences

IMMUNITY – a synergistic blend of 3 natural ingredients (unadulterated Echinacea purpurea plant and root, plus organic kelp) designed to strengthen the immune system and the body’s natural defence mechanisms (including the mucous membranes, white blood cells and stem cells essential for continued good health).

The Very Best of Heath

We’re not happy with second best.

Never have been.

And that’s why we want dogs and cats not just to be healthy, but to be as healthy as they can be – AND and for as long as possible, given their own, unique individual genetic make up and circumstances.

Providing maximum nutritional support to the gut flora and the trillions of cells in the body (including those that make up the immune system) with Health Promote Max is an important step in achieving this goal.

But what about all those ‘added vitamins and minerals’?

Next time you pick up a tin or bag of of dried pet food, look closely at the label.

Somewhere on most you will see the phrase ‘Nutritional Additives’ or Added Vitamins and Minerals’.

Sound really healthy don’t they?

And the longer the list underneath this heading, the more full of goodness the food must be – right?

Sadly, this is anything but true.

What the label doesn’t state, is that any ‘vitamin’ or ‘mineral’ individually named is a synthetically made version of the real thing found in Nature. these are produced in large scale manufacturing plants (like fertiliser) from raw materials such as petrol, coal tar, cyanide and industrial strength acids mixed with rocks. All a far cry from the natural, life-enhancing counterparts found in the whole foods and whole food extracts present in our supplements.

And so, it’s important not to be misled by these EU sanctioned descriptions into thinking that these chemical additives compensate in any way for the nutrients missing in soil, or that they have a positive effect on pet health. In fact, many may well have the opposite effect.


In addition to supplementing with Health Promote Max, other measures are important too for fostering optimum health.

The top 3 are:

          • feeding a highly nutritious and completely healthy, balanced diet (which includes small amounts of other raw foods in addition to the supplements described)
          • minimising exposure to harmful chemicals (in the diet and environment)
          • avoiding pet products that carry the risk of serious or significant harm

These and associated topics will be covered in the near future, in upcoming blogs.

As always, if you have any questions or queries at all please don’t hesitate to contact us.

Feeding Raw 1 – Switch All At Once or Gradually?

There are broadly 2 schools of thought about changing a dog or cat from processed pet food to raw.

The first, is the take-no-prisoners approach of stopping the food being fed one day, and starting 100% raw the next.

The second, is to transition gradually by introducing a small amount of raw to begin with, and increasing this in stages every few days until 100% raw is being fed.

All or nothing

Advocates of the sudden switch method, often cite research studies suggesting that gastric pH is higher when processed food (largely kibble) is fed, compared to a 100% raw diet. And as a strongly acidic stomach environment is an important part of the destruction of pathogens in food, any weakening of this by mixing kibble and raw could increase the risk of disease caused by Salmonella, Campylobacter and other potentially harmful microorganisms.

Diluting the concentration of gastric acids might also impair digestion (of both processed and raw) leading to partially digested food entering the small and the large intestines, where it can cause bloating, excessive wind and abdominal discomfort.

It would appear from this, that a quick switch to avoid mixing kibble and raw would be the best option. is the best option.

Or is it?

The drawbacks of too much too soon

While it is undoubtedly true that some pets can finish a processed or home cooked diet one day, and eat 100% raw the next without any apparent ill-effect, a significant number of dogs and cats transitioned like this experience digestive problems of various sorts, or an aggravation of a pre-existing condition, such as itching, skin eruptions or IBD.

Why is this?

      1. Suddenly changing from highly processed and often carbohydrate rich foods to a virtually all protein diet, can cause a range of bowel disturbances, including vomiting, bloating, excessive wind and diarrhoea. This occurs because the digestive system (the pancreas in particular) is not used to coping with nutrient rich, raw, natural diet.
      2. If a particular raw food doesn’t suit a pet (and this becomes increasingly likely with the inclusion of pesticide contaminated fruits and vegetables, and lots of different ingredients which can all act as allergens) it can trigger or aggravate health problems.

These kind of experiences can stay in a pet’s mind, and the discomfort or nausea felt (however mild) become associated with the food being fed. For some dogs and cats, this can be enough to put them off raw for a long time – if not for good – which considering the great benefits of feeding this way for most, is a real shame if it can be avoided.

Gently, gently

In our experience, it’s very rare for any problems to arise when raw is introduced gradually.

And this we believe, is why:

      1. Transitioning in stages allows the body to adapt at a comfortable pace – which is a fundamental prerequisite for health. No-one becomes fit and healthy by running a marathon on the first day of a new exercise programme. Slow, steady progress is the key to success. Similarly with dietary changes. The whole digestive system, from the rhythm of the peristaltic movements of the intestines moving food down the oesophagus to the anus, to the composition of the digestive juices (including salivary amylase and the concentration of pancreatic proteases) is profoundly influenced by the quality and composition of food entering the body. Sudden changes in this can be a real shock – and often is. Smaller, more manageable dietary adjustments on the other hand, avoids unnecessary stress and allows the body to adapt in a healthy manner.
      2. Digestive organs, tissues and cells, along with the chemical mediators of physiology and function, need time to change, so they can process a new diet efficiently and effectively.
      3. Cleansing / detoxification can occur without precipitating unpleasant / distressing gastrointestinal signs, skin eruptions etc. which can sometimes happen.
      4. If the raw food chosen doesn’t suit a particular pet, this can be spotted quickly and corrected before it gets out of hand. As with many aspects of pet care, the best way forward for each pet depends on many factors – and adopting a step by step approach allows the feeding regime to be adjusted to match each individual dog or cat’s needs – which is the essence of a holistic approach.

Transitioning gradually to raw has consistently proven to be a gentle, kind and effective approach to improving the diet and subsequent health of the great majority of the pets we’ve helped over the last 30 years – including those with serious health problems.

And this is why – unless there is a compelling reason not to – we recommend this approach.

Stan 1-min
Stan 4 months later

Follow These Simple Steps To Feed Your Dog or Cat The Perfect Raw Food Diet

One of the biggest concerns many pet owners have about feeding raw, is whether a pet will be getting all nutrients they need to be healthy.

And it doesn’t help that there is a lot of conflicting advice out there on what to feed for the best and how, and that the majority of vets assert that it’s very difficult to feed a balanced diet this way.

While it’s important to realise that there is a lot more to feeding raw than giving a dog or cat raw meat, bone and other animal parts, or a so called ‘complete’ raw food, it needn’t be complicated, costly or time consuming if a few simple steps are followed.

The holistic feeding plan described here, is based on 30+ years clinical expertise, and is highly effective at ensuring that a completely healthy, balanced raw food diet is fed, which provides all the nutrients necessary to promote THE VERY BEST OF HEALTH.

If your dog or cat is healthy, simply follow the instructions below (and if you have any questions or queries at all – at any stage – please don’t hesitate to contact us or call 0740 3663263 for advice).


If your pet suffers from any health problems at all (e.g. itching, skin eruptions, sore ears, anal sac issues, kidney disease, recurrent digestive disturbances or diarrhoea) the diet should be modified to take into account the condition(s) present. If this is the case for your dog or cat, please contact us for advice.

Your Pet Is Unique and Their Diet Should Reflect This

Every pet is different, and because of this, so too are their nutritional needs which vary according to genetic make up, breed, age, sex, temperament, activity, environment, health status, hormone levels and many other factors.

Dogs and cats also vary in how they react to different foods.

What is healthy for one pet for example, can cause diarrhoea, an itchy skin, dull coat, bad breath or lethargy in another – all indications it may not be good for their health. And with dietary sensitivities and intolerances affecting more and more dogs and cats, this is becoming an increasingly common problem.

These variations in nutritional needs and reactions to different foods, is why it’s so important to tailor your dog or cat’s diet so it provides what’s right for them.

Four Easy steps to feeding the perfect RAW FOOD DIET:

      1. Keep it simple.
      2. Feed the highest quality.
      3. Add only one new ingredient at a time.
      4. Observe your pet.


Feeding a single protein raw food to begin with, is the easiest way to see if the meat, bone and offal from a particular animal is good for your dog or cat, and is healthy and nutritious to feed long term.

The exclusion of non-organic vegetables, fruits, botanicals, oils and other ingredients eliminates exposure to the toxic herbicide and pesticide residues many of these contain.

Feeding a single protein food also keeps to an absolute minimum the number of potential allergens (to one) that can trigger inflammatory reactions – unlike multi-ingredient foods (which often contain 5, 10, 15 or more possible allergens) which are much more likely to cause problems.


Vince the Vet Superfood is made from the highest quality, natural, human food grade ingredients, packed with nutrients which have been clinically proven* to promote health.

Our raw food contains a high proportion of prime muscle meat (typically 70% in the beef and lamb) and all are offal enriched to supply essential fatty acids and fat soluble vitamins important for healthy nerves, joints, skin, endocrine gland function and a strong immune system.

The supplements contain many highly prized and often difficult to obtain ingredients which are rich in potent nutrients not found in ordinary foods.

Together these provide unrivalled nutritional support, to help ensure that a completely healthy, balanced diet is fed, which provides MAXIMUM HEALTH BENEFITS.



As simple as it may sound, introducing a single new food at a time and waiting a week or more to observe the effect of this, is the only way to tell if a new food suits your pet and is good to give long term or is best avoided in the future.


Your dog or cat’s body will show you whether a particular food promotes health or causes problems.

As a general rule, if the stools are well-formed and health otherwise good (no itching, sore ears, flaking skin, discharges or lack of energy, for example) then its fine to continue with the food introduced.

If any of the above problems appear and continue for more than a week following a new addition to the diet, this may indicate a:

      • cleansing reaction‘ triggered by the switch to a much healthier, more natural diet (which encourages the body to eliminate accumulated toxins)
      • dietary sensitivity / intolerance (where a pet’s immune system perceives a food as a ‘threat’ and so triggers an inflammatory reaction – as occurs in people with nut allergies, for example)

Vince the Vet Superfood Raw Feeding Plan

If you are already feeding raw go straight to WEEK 1, otherwise begin here.

Transition to a raw food diet as follows:

STOP feeding all other foods, supplements, tit-bits and treats apart from those described below.

Replace ¼ of the food currently being fed with Vince the Vet Superfood Raw.

To begin with, it is best to choose a single meat protein that you know from experience doesn’t cause any problems.











(Single protein Beef, Chicken, Lamb and Turkey)

After 2 – 4 days, if the stools remain formed increase Vince the Vet Superfood Raw to ½ of the amount fed.

If after a further 2 – 4 days the stools are still formed, increase Vince the Vet Superfood Raw to ¾ of the amount fed.

After another 2 – 4 days if the stools remain formed, feed 100% Vince the Vet Superfood Raw.


Some people prefer to switch completely to raw all at once.

In our experience a gradual transition is best for the reasons described.

WEEK 1 (of being fully on raw)

If the stools are well-formed and health otherwise good, continue to feed Vince the Vet Superfood Raw as before.

Give half the amount of DIGESTION suggested on the label sprinkled on food.

This is best divided between meals if fed more than once.

Please ensure fresh water is down at all times.

Digestion is a unique blend of two natural prebiotics (Brewer’s yeast and Fructooligosaccharides from chicory).

It is designed to promote the digestion and assimilation of nutrients from the diet AND to encourage the growth of beneficial bowel bacteria in both the small and large intestine.

A healthier intestinal environment helps your pet to extract more of the nutrients in food and supports healthy digestive organs – including the pancreas and liver.

A healthy gut flora population also has a positive impact on the immune system, because 60 to 70% of the white blood cells circulating in the body can be found in the walls of the bowels.


If the stools are well-formed and health otherwise good, continue to feed Vince the Vet Superfood Raw as before.

Increase DIGESTION to the full amount suggested on the label.

Continue to ensure fresh water is down at all times.


If the stools are well-formed and health otherwise good, continue to feed Vince the Vet Superfood Raw and DIGESTION as before.

Give half the amount of VITALITY suggested on the label in food.

This is best divided between meals if fed more than once.


Vitality is a specially formulated blend of two of the richest whole foods in the world (organic Spirulina and Chlorella).

It provides an exceptionally rich supply of many of the amino acids, fatty acids, vitamins, minerals, trace elements, enzymes, co-enzymes and many other potentially important nutrients the body needs to be as healthy as it can be, and which can be missing from the diet.

It also supports a healthy immune system, helps the body combat inflammation (anti-oxidant effect) and promotes tissue healing, regeneration and repair.


If the stools are well-formed and health otherwise good, continue to feed Vince the Vet Superfood Raw and DIGESTION as before.

Increase VITALITY to the full amount suggested on the label.

Give half to one (depending on size) organic egg (without the shell) every 2 or 3 days.


If the stools are well formed and health otherwise good, continue to feed Vince the Vet Superfood Raw, DIGESTION, VITALITY and egg as before.

Give ¼ – 1 teaspoon (depending on body size) of a high quality salmon oil every other day (made from wild caught fish not farmed, and from a reputable supplier – Icelandic or Alaskan eg Grizzly Salmon Oil).

Continue to ensure fresh water is available at all times.

Salmon oil is a rich source of essential fatty acids important for the body’s natural anti-inflammatory pathways and for healthy nerves, skin, joints and glands.


If the stools are well formed and health otherwise good, continue to feed Vince the Vet Superfood Raw, DIGESTION, VITALITY and egg as before.

Increase the salmon oil to ½ – 2 teaspoons (depending on body size) every other day.


If the stools are well formed and health otherwise good, continue to feed Vince the Vet Superfood Raw, DIGESTION, VITALITY, egg and salmon oil  as before.

Give half the amount of IMMUNITY suggested on the label in food.

This is best divided between meals if fed more than once.

Immunity is a unique blend of Echinacea purpurea (the whole plant – root, stem and leaf) and organic kelp.

It provides potent health-promoting nutrients to support a healthy immune system and strong, natural defences.

This is especially important for modern day dogs and cats given the prevalence of immune related diseases, and the daily exposure to a wide range of toxic environmental chemicals which can weaken the immune system.



If the stools are well formed and health otherwise good, continue to feed Vince the Vet Superfood Raw, DIGESTION, VITALITY, egg and salmon oil  as before.

Increase IMMUNITY to the full amount suggested on the label.


If the stools are well formed and health otherwise good, continue to feed as the core diet:

Vince the Vet Superfood Raw
Salmon oil

A raw meaty bone (from the same animal being fed) can also be given (under supervision) once or twice weekly to help clean the teeth and promote healthy gums. Beef ribs, chicken wings / feet, lamb ribs, and turkey necks / feet are best. Avoid large, weight-bearing bones as these can fracture the teeth.

An additional meat protein may be introduced at this stage if desired or one of our dual protein raw foods.






(Chicken with Lamb Offal and Turkey with Lamb Offal)

There is no need to feed lots of different meats or constantly change the diet, as this can cause digestive and other health problems where none existed before.


Additional raw foods which may be given weekly / fortnightly in small amounts to complement the diet (be sure to introduce them one at a time, and at intervals of no less than a week to make sure they suit your pet) are as follows:

      • live goats milk yoghurt
      • pure, natural, organic, cold-pressed, virgin coconut oil
      • 100%, pure, natural, additive-free, raw dehydrated treats (same protein as above)
      • a little raw and pureed organic vegetables


Typically, feeding 2 to 3% of the ideal body weight in raw food daily is a good place to start.

It’s important however after the first 7 days to adjust the amount fed up or down going forward to maintain an ideal body condition,

Aim for a lean and well-muscled frame that’s neither thin nor fat.

Health Problems

If your pet has any medical condition(s) or special dietary requirements, please contact us for advice before following this feeding plan, as a special diet may be more appropriate.


A big advantage of buying your natural supplements and raw food from Vince the Vet Superfood, that it gives you access to expert holistic advice.

And so if you have any questions or queries at all with regards to your dog or cat’s diet, or general health, or would like a free bespoke feeding plan emailed to you which takes into account your pet’s needs, please do not hesitate to contact us or call (0740 3663263).

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